Specialized

Project

Specialized

Location

London, UK

Sector

Retail

Date

2014

Service

Interior Design

Commissioned by Specialized UK in 2014, we were asked to design the new central London store by following their retail guidelines but empowered to reimagine some special display features and showroom elements. The Covent Garden store was arranged over two floors, one being the basement amounting to 3000sqft. Our team's concept was to engage customers by building a variety of dynamic display environments that reflected the genre of cycling they were seeking.

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